About the process

Fellows Coffee is a coffee shop coming soon to Ellendale, ND. I worked with co-owner, Holly, to build a brand identity that felt vintage yet modern, warm, and welcoming. The dream for this coffee shop is that it will become the gathering place for community building and fellowship, which is where the name “Fellows” comes from.

With a logo featuring Holly’s own handwritten letters, a classic color palette, and hand-drawn illustrations, we created the Fellows Coffee brand.

Moodboard